When the first iPhone came out, it changed the way the mobile phone industry was operating, all other companies scrambled to put something together that would be worthy to battle the iPhone. While some were successful (Google, maybe Nokia), other where not in my opinion (RIM/Blackberry). When I say that, I am not talking about sales, I am talking about a phone and operating system that are coherent.
Next we can all agree that the next two iPhones were just upgrades that were nothing too special other than at the time they were released (except for the 3G upgrade). So when the iPhone 4 came out, it had a new feature called Facetime. What is Facetime you ask? It is a video calling technology that Apple developed. You might think to yourself, who cares Nokia and Sony Ericsson have that that since around 2005. While that may be true, I’ve had the first Nokia phone that had a front facing camera, as well as many others, yet how many times did I use a video call in those three years? Exactly once (no joke), and I was sitting next to the person I was having the call with. We were just testing out the technology. As Felix Dennis mentions in his book How To Get Rich the key to being successful is not about having a great idea, it’s all about execution, and Apple executes second to none.
One of the really cool things about Facetime is that you don’t even need cellular reception to make a call (which makes video calls free all over the world!). Check out this video below of me giving directions to a friend while in the middle of the woods! We had no reception, yet we had wifi internet. While all other phones in the cabin (blackberries) were out of luck when it came to making phone calls, at least I could call people that have a Facetime device (at that time only the iPhone 4).